WORK
Selected works below span brand storytelling, audience growth, and scaled content operations for global companies.
I designed how the work gets made, including interdepartment execution and how the content reaches people.
Brand activation for General Motors’ flagship brand, Cadillac.
I led campaign design, casting, and execution in close partnership with the Cadillac team and agency.
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The three-minute film series delivered over 3B earned media impressions and coincided with record-setting sales performance for General Motors.
Brand activation for Citizen Watches’ Eco-Drive technology, built to connect sustainability and eco-mindedness with technology and adventure.
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I led campaign creative, casting, and execution in close partnership with the Citizen team across internal departments.
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The series generated tens of millions of views and led to repeat engagements with the brand.
Brand activation for Mike’s Hard Lemonade tied to LA Pride.
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Proud Dads became a breakout piece, generating 6.2M impressions, 2.4M video views, and 52.5K engagements, with major earned media coverage including a live ABC News segment.
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The campaign received multiple awards, including an OMMA.
Lionsgate activation around the release of "Midway," a World War II feature film.
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I led campaign design, casting, and execution in close partnership with Lionsgate team and agency.
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The video received 11M+ views, and was repositioned by Lionsgate to lead the public campaign. It became a movie trailer and was licensed to networks globally.
PARTNERS TO DATE:
Amazon • BlackRock • General Motors • Procter & Gamb• AT&T • FOX • Cadillac • Comcast • Viacom • ESPN • NBCUniversal • Lionsgate • Hulu • Legendary • Sony Music • Chipotle • Red Bull • Blumhouse • Citizen • Bumble • Vice • Mike's Hard Lemonade • Creative Artists Agency • OnStar • Reebok • Penguin Random House • Born X Raised
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© 2026 by Dan Leonard Creative
Orange County & Los Angeles, CA, USA