WORK
Selected works below span brand storytelling, audience growth, and scaled content operations for global companies.
I designed how the work gets made, including interdepartment execution and how the content reaches people.
Brand activation for General Motors’ flagship brand, Cadillac.
I led campaign design, casting, and execution in close partnership with the Cadillac team and agency.
The three-minute film series delivered over 3B earned media impressions and coincided with record-setting sales performance for General Motors.
Brand activation for Citizen Watches’ Eco-Drive technology, built to connect sustainability and eco-mindedness with technology and adventure.
I led campaign creative, casting, and execution in close partnership with the Citizen team across internal departments.
The series generated tens of millions of views and led to repeat engagements with the brand.
Brand activation for Mike’s Hard Lemonade tied to LA Pride.
Proud Dads became a breakout piece, generating 6.2M impressions, 2.4M video views, and 52.5K engagements, with major earned media coverage including a live ABC News segment.
The campaign received multiple awards, including an OMMA.
Lionsgate activation around the release of "Midway," a World War II feature film.
I led campaign design, casting, and execution in close partnership with Lionsgate team and agency.
The video received 11M+ views, and was repositioned by Lionsgate to lead the public campaign. It became a movie trailer and was licensed to networks globally.
PARTNERS TO DATE:
Amazon • BlackRock • General Motors • Procter & Gamb• AT&T • FOX • Cadillac • Comcast • Viacom • ESPN • NBCUniversal • Lionsgate • Hulu • Legendary • Sony Music • Chipotle • Red Bull • Blumhouse • Citizen • Bumble • Vice • Mike's Hard Lemonade • Creative Artists Agency • OnStar • Reebok • Penguin Random House • Born X Raised
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© 2026 by Dan Leonard Creative
Orange County & Los Angeles, CA, USA